3 Important Steps Every Social Business Leader Should Follow

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Owner of this photo is Flickr user Horst Gutmann. Original location of the image: https://www.flickr.com/photos/zerok/5714882327
Image copyright Flickr user Horst Gutmann (https://www.flickr.com/photos/zerok)

Implementing a social business platform is an important evolutionary step for your company and at the same time a very delicate one. The lack of leadership support is one of the main enemies of social business admission, so appointing the appropriate executives will prove relevant to the final result.

A wise selection of the leaders designated for this project will save you time, resource misuse and it will drive users recognition. So we made a summary list of three key steps every leader should take in enabling a social business tool:

  1. Introducing the tool. A big obstacle in adopting the social business is not understanding its function. If users are not shown the benefits of the new tool, you won’t be able to engage them into using it. Shifting from conventional management to open leadership does not happen overnight and even thought the culture of your organization might be responsive to social platforms, a favorable primary presentation has an important influence over a successful employment.
  2. Tracing disfunctionalities. An essential aspect of any social tool is the presence of parameters. Once the system is functional, according to the purpose behind your purchase decision, there can be a series of reports the system can provide. This a great opportunity in detecting the spaces where extra resources should be directed in order to create a balanced work environment and fixing the less functional processes.
  3. Giving a motivation boost. The previous step allows you to spot not only your top employees, but also the less active or slow users. Just detecting it doesn’t make it go away. Nor does jumping on criticism. In order to boost their engagement, you need to focus on their strengths and help them overcome the knowledge or presence gaps.

Running a business is a constant challenge, especially when we’re talking about employee engagement. That’s why the steps listed above are just some of the processes you need to pay attention to. We believe that having a work culture that promotes mutual respect, appreciation and knowledge sharing drives a collective devotion to success – and what better incentive to trigger social activity within a company?

Happy Knowledge Sharing! 


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